Small-batch · Source-traced · Freshly roasted
We scour Instagram and TikTok for hidden roasters in rural Vietnam, the Ethiopian highlands, and Colombia's mountain communities — then ship you their freshest beans the moment they leave the roaster.
Subscription Tiers
Every plan ships freshly roasted coffee from under-the-radar producers. The checkout flow is wired to live Stripe prices, so Croft can promote real tiers immediately.
A light-footed way into Croft: one fresh bag, one roaster, one story each month.
250g bag from 1 rotating micro-roaster
Croft’s core subscription, pairing two origins side by side so the contrasts are obvious.
2 x 250g bags from 2 different regions
Four bags, deeper context, and the roaster backstory for people who want every shipment to feel archival.
4 x 250g bags, includes tasting notes + roaster story card
The Process
Our discovery engine scans Instagram and TikTok for micro-roasters posting fresh roast dates — surfacing artisans who have never shipped internationally before.
Once matched, the roaster prepares a small batch specifically around your shipment date — so you receive coffee at absolute peak flavour, not after months on a shelf.
Express air freight brings the beans from source to your door within days of roasting — a difference you can taste in every cup.
Origins
Three regions. Thousands of metres of elevation. Centuries of cultivation knowledge — almost entirely unknown to the global market.
Vietnam · 1,200 – 1,800 m
Arabica grown in the cool mists of Cầu Đất and the Da Lat plateau. Notes of dark cherry, cacao nib, and red wine — wildly underestimated by the world stage.
Ethiopia · 1,800 – 2,400 m
The birthplace of coffee. Small cooperatives in Yirgacheffe and Guji process naturally dried heirloom varietals — jasmine, blueberry, and bergamot in every cup.
Colombia · 1,500 – 2,100 m
Family farms in Huila and Nariño, far from the big export lots. Washed and honey-processed single-origins with stone fruit sweetness and a crystalline finish.
Keep Me Posted
Join the note list for sourcing stories, roast alerts, and first access to limited origin drops if you're not ready to choose a plan today.
One thoughtful email at a time. No supermarket energy.